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Grand "Apple" Station...

I recently was in New York City and made a pilgrimage to the Apple Store in Grand Central Station.

I entered from the West Balcony and right there at the other end of the station was the glory of the largest Apple store in existence.

I made my way through the crowd of travelers on the main floor, and got to the steps going up to the East Balcony.

Once I had walked up the steps I realized that this was no ordinary Apple store. There weren't any doors to stop me, all of the products I love so much were spread out. Long story short, it was stunning. From a design standpoint, I think that Apple did a great job of conserving the look, and feel of Grand Central. They kept the integrity of the balcony with rose bricks...alcoves in the back. The store was seamlessly incorporated into the station. But it all seemed very dangerous, having priceless merchandise out in the open. After my Dad asked an employee, I learned that every night the Apple store is kept safe by armed guards, and the much scarier...velvet ropes.

After exploring the tables and alcoves that held various MacBooks, I wondered where the iPad's were. I saw a door leading away from the laptop section and found that the store was even larger...

Another couple of steps revealed a whole other room of the Apple store. As you can see the classic design of the room was kept the same. But there was more...

Stretching before me was a hall that was half taken up by Macintosh was a dream. The chandeliers gave a very vintage and formal look. This open setting is really what makes Apple's consumer experience so inviting and in turn, enticing to people of all ages and all walks of life.

And of course...the best customer service of all...the Genius Bar. This particular store could probably help upwards of fifteen distraught customers at a time.

In the end, when I finally had to go, I really came to two conclusions. One, that this store will become as big of an icon as Grand Central Station itself, and two that if I was in competition with Apple, I would want to die.