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WWDC 2012 kicked off yesterday. The first Keynote was opened by a rookie on the Apple squad, but a key player none the less. [youtube=]

What you need to know...

  1. The actual conference sold out in 1 hour and 43 minutes.
  2. 32 countries will be added to App Store - that makes 155.
  3. Macbook Air Updates
    1. Ivy Bridge Processor
    2. Flash Storage is 2X faster
    3. USB 3 integration, same port as USB 2
    4. Updated FaceTime Camera - 720p
  4. Macbook Pro Updates
    1. Ivy Bridge Processor
    2. Better Graphics, Faster Graphics
    3. USB 3 Integration, same port as USB 2
  5. New Macbook Pro
    1. Retina Display
    2. 0.71 inches, 1/4 thinner than previous model
    3. 4.46 pounds
    4. 2880 x 1800 pixels, 4x the pixels
    5. Many updates to professional apps to take advantage of Retina Display
    6. Up to 16 GB memory
    7. Up to 768 GB flash storage
    8. 7 hours battery
  6. OS 10 Updates
    1. 66 Million users
    2. 26 Million copies shipped(Lion)
    3. Mountain Lion
      1. 200 New Features
        1. iCloud (125 Million Users) - tight integration via all devices
          1. Messages
          2. Reminders
          3. Notes
          4. Documents in the Cloud
            1. allows all documents to be accessed from all devices
        2. Notification Center
          1. accessed via multi-touch gestures
        3. Dictation
        4. Sharing - built into the OS
        5. Safari
          1. fastest JavaScript engine
          2. smart search field - no more search field
          3. iCloud tabs, see what tabs are open on other devices
          4. Tab View - live view of all tabs open
        6. Power
        7. Nap
          1. keeps apps up to date while Mac is asleep
        8. Airplay Mirroring
        9. Game Center compatibility
        10. $19.99 for Mountain Lion
  7. iOS
    1. 80% of customers are running iOS 5
    2. 7 billion notifications a day
    3. 1 billion messages a day
    4. iOS 6
      1. 200 new features
        1. Siri
          1. Sports scores integration
          2. Sports players info(batting average, rbi)
          3. Sports standings
          4. Make reservations with OpenTable
          5. Movie times integration
          6. Movie info. - actors, directors, producers, etc.
          7. Launch apps
          8. Eye's Free - car and Siri
          9. More languages tuned with Siri
          10. ON THE IPAD!
        2. Facebook integration
          1. Notification Center
          2. Siri
          3. Apps
          4. Game center
          5. App Store, iTunes
          6. Contacts, Calendar
          7. **Same on Mac
        3. Phone
          1. Option to reply to a call with a message(gives options for text)
          2. Option to be reminded with a reminder(gives options)
        4. Do Not Disturb(self explanatory) - can customize preferences
        5. FaceTime over cellular
          1. Apple ID and Phone number are unified
        6. iMessage
          1. Apple ID and Phone Number are unified
        7. Safari
          1. iCloud tabs
          2. Offline Reading List
          3. Upload photos
        8. Share Photo Streams
        9. Mail
          1. add VIPs
          2. insert photos and video in new message seamlessly
        10. Passbook
          1. place holder for all passes
            1. boarding passes, tickets, gift cards, etc.
            2. live cards(ex. gate changes for boarding passes.)
        11. Maps
          1. Local Search - 100 Million business listings
          2. Traffic - crowd sourced from iOS users
          3. Turn-by-turn navigation - works from lock screen, Siri integration
          4. Flyover
            1. 3D photographic "flyovers"

So in the end...

I am extremely impressed, as always, with Apple's ability to continue to create and deign and build the best products in the world.

Tim Cook is to me, a legend already, and Johnny Ive has done it again.

I think John Gruber, of Daring Fireball, said it well:

Starting with the opening gag with Siri doing stand-up comedy and continuing through to Apple’s new maps and Siri’s new features, there was an unmistakeable “Fuck you, Google” undertone to the whole keynote. Apple is forcing Google out of iOS. Even the Facebook integration feels like a “the enemy of my enemy is my friend” alliance.

I’ve said it before and will say it again: Google made a mistake by deciding to oppose rather than ally with Apple on mobile.

The only questions I have is: why don't they use an iPhone as the clicker for the Keynote?

Just trying to keep all of you thinking. :)