The Comparison...

I heard that a Windows Store was opening in my local mall. I had wanted to see what their retail idea was like, so I took a trip. When I came to the mall instead of going to the Apple Store first I went to the Windows Store and I was shocked...

What I saw was a store so similar to that of Apple that I was nauseated. In this little gallery I will show you a picture from the Windows store, and then a very similar one from the Apple Store.

Outside of the Windows Store...

Outside of the Apple Store...

Placement of Windows logo...

Placement of Apple logo...

Help Center at Windows Store...

Genius Bar...

Display table at Windows Store...

Display table at Apple Store..

Accessories Section at Windows Store...

Accessories Section at Apple Store...

Wall Graphics at Windows...

At Apple...

I think by now you get my point. When I walked into the Windows store I saw a blatant copy of Apple's retail model. The only problem was, they failed at copying. I don't know how that is possible but they did. Everything from the tables, to the signs in the store are of a lower quality. Even the service is not as good. When I asked if I could use a Surface tablet, they said we don't have any, I asked why, and the person helping me said, I don't actually know. I followed up by asking when they would get Surfaces, and this person said, I don't know.

Well to me as a consumer, I don't know is definitely not good enough.

At the Apple Store I had a completely different experience.

I asked even harder questions of my helper like, how are the new Macbook Pros selling, he said, we get a shipment every morning and they are sold out by noon.

I also asked about his iPhone POP app. I asked if I could buy it to use, he said no, but you can buy the case, and you can simply use the Square app. I also asked how he likes working at Apple and he said it is like a dream, all while ringing up my mom for an iPod nano, on his phone.

At Apple you can see the attention to detail, and perfectionism in play. Even the fire extinguisher looks great!

Now ask me which place I like better...

I don't think I need to answer.

instantbight