Interview with Nathan Peretic(@wearefullstop,@nathanperetic)...

If you have been reading my blog for the past month you know that I was at summer camp! And just yesterday, I got back home, and back to instantbight.com.

I had a wonderful time soaking it up in the sun, but I am very happy to be back home.

Now for the good stuff...

Today we have an interview that I have been waiting for, for quite some time now. Nathan Peretic is the co-founder of Full Stop Interactive, a web design company based in Pittsburgh.

I really like the work Full Stop, has done and their web site is probably one of the best designs I have seen on the web.

Q.  How/Why/When was Full Stop Interactive founded?

A. Full Stop was founded three years ago, in August of 2009. Frankly, we got sick of working for other people who lived for the weekend instead of the client. You can read our manifesto or listen to Adam Stacoviak interview us on Founders Talk if you want hear us yack.

Q. What makes great design?

A. The beauty of great design is that despite the host of variables there is one constant. Regardless of the style brought to bear — austere or distressed, whimsical or blunt — in the end all that matters is solving the problem. The best design is rooted in a rigorous understanding of the challenge and revealed in a purposeful, elegant execution. Great design can only be evaluated in the light of context.

Q. How could an eighth grader get involved with Full Stop Interactive?

A. We are a tiny team that has had the pleasure of working with terrific clients and creating fulfilling products (like United Pixelworkers). If you like what we do, you should get busy building something wonderful. I started making websites on Geocities in 8th grade—like a lot of other people who are web designers and developers now, as it turns out. Don't wait for someone to hold your hand. The things you create on your own will teach you the most.

Q. If you could do one thing in your life over, what would it be?

A. It's foolish to mourn the past. Our mistakes mold us. Without failure there is no growth, no joy, no life. One thing I'm grateful I don't need to do over, thank God, is learn the value of living with the knowledge that this life is fleeting and but a shadow of the eternal. Design and business and achievement are thin gruel for a hungry soul.

Q. What can we expect from Full Stop in the future?

A. More of the same, I suspect. We're focused each day on getting better at working with our clients and our customers. If you follow Jay (@fanelli) and I (@nathanperetic) on Twitter, I'm sure you'll hear the latest.

Nothing gives me a larger sense of accomplishment than completing one more interview. Here is the desktop wallpaper I designed for Nathan.

Thanks,

instantbight