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Interview with Matt Drance(@drance)

Finally after many months of emailing, waiting, writing, designing, and repeating, I have reached my first goal, 100 interviews on Here is the 100th set of five questions, please enjoy.


Matt Drance is an Apple Outsider. Enough said? Not. Matt is a really cool guy, and a developer by trade. He is awesome...guess why? He answered my questions.

How/why/when was Apple Outsider started?

The first post was on May 18, 2010 at the height of the Flash Wars. I always looked forward to having a voice after keeping quiet at Apple over the years. The piece opens with "A great deal has already been said..." intentionally. My goal for Apple Outsider is always (and only) to say something that hasn't already been said. I don't write very often, because I'm busy and I don't want to just add to the noise. I want every article to be worth reading.

What's in the name?

Catharsis. When I left Apple, I had spent a quarter of my life (and nearly all of my professional life) working there, so the name reflects that milestone: no longer on the inside; no longer committed to silence; no longer knowing with certainty what's happening and why.

What does your workspace look like?

Pretty simple. I'm not a gadget / horsepower guy. My work machine is an early 2011 MacBook Air; the iMac you see here is really just an media station. We remodeled this room in 2011 and it has a lot more natural light than it once did, which has been very good for my sanity. It really is amazing how your surroundings affect your mood and work. I used to not understand why people went to the trouble of decorating their offices, but now I totally get it. I might just be getting older.

As an Apple blogger what respect do you have if any for other analysts like John Gruber?

I respect and admire anybody who does things their way, and I think John embodies that as well as anybody. Not only has he followed his own path, but he's been very successful in doing so. Being at Apple during the App Store launch, I saw people from all these different huge companies and professions quit their jobs to pursue this crazy dream of being independent software makers. Watching them inspired me to take the leap myself, and while I'm incredibly proud of my years at Apple, these last few years on my own have been incredibly rewarding.

What can we expect from you in the future?

I'm hoping to write a lot more, and about more things than just Apple. I'm a software developer by trade, but I'm fascinated by marketing and PR. I honestly don't think clear, honest communication is as hard as people make it out to be, so it always blows my mind when a politician or a CEO says something foolish or irresponsible. I'm not talking about flubs — people make mistakes, and some members of the press love tricking you into making more — I'm talking about lucid outbursts, predictions, or challenges. This always-on world makes us think we can't ever stop talking, but most of the time, silence, or at least prudence, is golden.

I am so happy that this was my 100th interview. Please read my reflection and download my Tapestry to learn more about my story and the future. You know what? Here is my future: more of the same. So let's start off that promise on the right foot. 

Here is the desktop background for Mr. Drance.



David Silverman